Hello :)
I’m Francesca, a UX Designer based in Milan.
I was born in Lugo in 1988, a small town in Emilia Romagna and always had a strong passion for photography. After getting my high school diploma, i moved to Bologna to graduate in Computer Science in 2012 at Bologna Alma Mater Studiorum University, with the thesis “The importance of visualisation in the social media analysis”, exploring how to manipulate big data with a focus on the Twitter traffic generated during the 2012 Emilia Romagna earthquake.
In 2012 I founded StudioMagenta, a wedding photography studio, and in 2015 helped in co-founding FusilloLab, managed by Michael Gardenia.
After 1 year of web design and front-end part-time job, I moved to Milan and got a master at Scuola Politecnica di Design in Multimedia and Web Design.
In Milan, I’m working as UX Designer since 2014, designing with empathy and fun.
— Jan 2021 / current - Sysdig
Product Designer, Monitor team.
— Jan 2019 / DEC 2020 - Moncler
UX Designer, Digital team.
The Digital Experience team is responsible for every digital experience across all Moncler touchpoints, such as the website, app, in- store experiences.
— Sept 2017 / Dec 2018 - Giorgio Armani
eCommerce UX Specialist, global eCommerce team. Management of the website release queue, prioritization of improvements from the business perspective, design of special experiences, requirements definition, A/B Test project & planning, User Tests analysis, Accessibility compliance (level A), Omnichannel experience design - for all brands, including Giorgio Armani, Emporio Armani and Armani Exchange.
— Sept 2014 / Sept 2017 - Bitmama
as UX Lead
Carnival UK - White Label solution for pre-cruise platform.
Intesa Sanpaolo Banche Estere - Design of the new homebaking multichannel experience, fully responsive, including iOS and Android apps.
Mondadori Education - Redesign of the digital teaching platform.
Interspar - Redesign of the e-Grocery, Marketplace and Weinwelt websites, all fully responsive.
as UX Designer
Prada - Design of the iOS CRM app.
Leroy Merlin - Redesign of the e-commerce website, fully responsive.
UniSalute - Redesign of the company website, fully responsive.